BELGIAN
ENTREPRENEURS
E-COMMERCE
Creation of a showcase and e-commerce site for a community of Afro-Belgian women entrepreneurs. www.entreprenoires.be on Wordpress (2024)
Problem Statement
(Old website)
How can we improve the readability of information, highlight the profiles of women entrepreneurs, and encourage community engagement through clear and inspiring navigation?
UX/UI Approach
For this project, I applied a user-centered design process through several steps:
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UX Audit of the existing site: pain points, hierarchy, contrast, readability, UX writing
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Research: personas and benchmarking of similar platforms
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Moodboard & UI direction: warm colors, bold typography, powerful visuals
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Sitemap: reorganization of the site's information architecture
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Wireframes: structuring of key pages
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Development: website built on Wordpress
Inclusive, clear and mobile-first design, combining warm colors, modern typography and intuitive navigation.
Focus on accessibility, strong visual identity and the promotion of the platform, products and events.
